Description
Watch all the action in excellent 4K quality with this Sony 55” UHD TV. Achieve accurate contrast in both bright and dark scenes with Full Array LED backlight technology. See breathtaking images full of realistic depth that are bright, vivid, and crisp. Acoustic Multi-Audio technology includes sound positioning tweeters to ensure audio comes from the right place in the scene, matching what you’re watching. The XR55X90LU also brings together the best apps, streaming services, and other smart features thanks to Google TV.
Crisp and bright, enhanced Full Array LED
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.
Contrast intensified.
Depth amplified.
Depth amplified.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
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