{"product_id":"sony-k55xr8apu-bravia-8-55-oled-4k-hdr-smart-tv-xr-processor-google-tv","title":"Sony K55XR8APU BRAVIA 8 55” OLED 4K HDR Smart TV – XR Processor, Google TV","description":"\u003cp data-start=\"79\" data-end=\"456\"\u003eThe \u003cstrong data-start=\"83\" data-end=\"135\"\u003eSony K55XR8APU BRAVIA 8 55-inch OLED 4K Smart TV\u003c\/strong\u003e delivers breathtaking cinematic picture quality powered by Sony’s advanced \u003cstrong data-start=\"211\" data-end=\"227\"\u003eXR Processor\u003c\/strong\u003e, designed to replicate how the human eye sees real-world detail. With deep OLED blacks, vibrant colours, and exceptional contrast, this premium TV is built for immersive home entertainment, streaming, and next-generation gaming.\u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"747\"\u003eFeaturing \u003cstrong data-start=\"468\" data-end=\"499\"\u003e4K Ultra HD OLED technology\u003c\/strong\u003e, every pixel is self-illuminating, producing perfect blacks and stunning brightness control. Combined with \u003cstrong data-start=\"607\" data-end=\"669\"\u003eXR Contrast Booster, XR Triluminos Pro, and XR Clear Image\u003c\/strong\u003e, the result is lifelike clarity and colour accuracy across all content types.\u003c\/p\u003e\n\u003cp data-start=\"749\" data-end=\"1016\"\u003eRunning on \u003cstrong data-start=\"760\" data-end=\"773\"\u003eGoogle TV\u003c\/strong\u003e, the K55XR8APU gives you instant access to Netflix, Disney+, Prime Video, YouTube, and thousands of apps, all organised intelligently based on your viewing habits. Built-in voice control and smart home compatibility make it effortless to use.\u003c\/p\u003e\n\u003cp data-start=\"1018\" data-end=\"1298\"\u003eFor sound, Sony’s \u003cstrong data-start=\"1036\" data-end=\"1063\"\u003eAcoustic Surface Audio+\u003c\/strong\u003e turns the screen itself into a speaker, ensuring sound comes directly from the action on screen for a truly cinematic experience. It also supports Dolby Atmos and DTS:X for immersive surround sound when paired with compatible systems.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1474\"\u003eGaming performance is equally impressive, with HDMI 2.1 features including \u003cstrong data-start=\"1375\" data-end=\"1432\"\u003e4K\/120fps, VRR, ALLM, and Dolby Vision gaming support\u003c\/strong\u003e, making it ideal for PlayStation 5 users.\u003c\/p\u003e\n\u003chr data-start=\"1476\" data-end=\"1479\"\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1481\" data-end=\"1497\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1498\" data-end=\"2040\"\u003e\n\u003cli data-section-id=\"92noao\" data-start=\"1498\" data-end=\"1566\"\u003e55” 4K UHD OLED display for perfect blacks and infinite contrast\u003c\/li\u003e\n\u003cli data-section-id=\"1n0crfo\" data-start=\"1567\" data-end=\"1630\"\u003eXR Processor for intelligent picture and sound optimisation\u003c\/li\u003e\n\u003cli data-section-id=\"1k4l099\" data-start=\"1631\" data-end=\"1683\"\u003eXR Triluminos Pro for ultra-wide colour accuracy\u003c\/li\u003e\n\u003cli data-section-id=\"11qkors\" data-start=\"1684\" data-end=\"1741\"\u003eXR Contrast Booster for enhanced brightness and depth\u003c\/li\u003e\n\u003cli data-section-id=\"1fe6a5k\" data-start=\"1742\" data-end=\"1799\"\u003eGoogle TV smart platform with streaming apps built in\u003c\/li\u003e\n\u003cli data-section-id=\"1rs1hb6\" data-start=\"1800\" data-end=\"1857\"\u003eAcoustic Surface Audio+ for screen-based sound output\u003c\/li\u003e\n\u003cli data-section-id=\"3g5hl8\" data-start=\"1858\" data-end=\"1903\"\u003eDolby Vision, Dolby Atmos \u0026amp; DTS:X support\u003c\/li\u003e\n\u003cli data-section-id=\"1wwuosc\" data-start=\"1904\" data-end=\"1955\"\u003eHDMI 2.1 gaming features (4K\/120fps, VRR, ALLM)\u003c\/li\u003e\n\u003cli data-section-id=\"1amy4dg\" data-start=\"1956\" data-end=\"2001\"\u003eSlim premium design with ultra-thin bezel\u003c\/li\u003e\n\u003cli data-section-id=\"g4dzk7\" data-start=\"2002\" data-end=\"2040\"\u003eOptimised for PlayStation 5 gaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2042\" data-end=\"2045\"\u003e\n\u003ch3 data-section-id=\"1yl5694\" data-start=\"2047\" data-end=\"2065\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul data-start=\"2066\" data-end=\"2614\"\u003e\n\u003cli data-section-id=\"uj5wwy\" data-start=\"2066\" data-end=\"2081\"\u003eBrand: Sony\u003c\/li\u003e\n\u003cli data-section-id=\"1y93rsw\" data-start=\"2082\" data-end=\"2102\"\u003eModel: K55XR8APU\u003c\/li\u003e\n\u003cli data-section-id=\"137dhc2\" data-start=\"2103\" data-end=\"2134\"\u003eProduct Line: BRAVIA 8 OLED\u003c\/li\u003e\n\u003cli data-section-id=\"7jo6ht\" data-start=\"2135\" data-end=\"2161\"\u003eScreen Size: 55 inches\u003c\/li\u003e\n\u003cli data-section-id=\"14w3g02\" data-start=\"2162\" data-end=\"2203\"\u003eResolution: 4K Ultra HD (3840 x 2160)\u003c\/li\u003e\n\u003cli data-section-id=\"1lsljn6\" data-start=\"2204\" data-end=\"2226\"\u003eDisplay Type: OLED\u003c\/li\u003e\n\u003cli data-section-id=\"k6qgpm\" data-start=\"2227\" data-end=\"2264\"\u003eProcessor: XR Cognitive Processor\u003c\/li\u003e\n\u003cli data-section-id=\"1gfbps8\" data-start=\"2265\" data-end=\"2298\"\u003eHDR: Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli data-section-id=\"1a5fzi7\" data-start=\"2299\" data-end=\"2328\"\u003eSmart Platform: Google TV\u003c\/li\u003e\n\u003cli data-section-id=\"rp9xm4\" data-start=\"2329\" data-end=\"2352\"\u003eRefresh Rate: 120Hz\u003c\/li\u003e\n\u003cli data-section-id=\"1d1rk1r\" data-start=\"2353\" data-end=\"2403\"\u003eAudio: Acoustic Surface Audio+ (multi-channel)\u003c\/li\u003e\n\u003cli data-section-id=\"gwybez\" data-start=\"2404\" data-end=\"2455\"\u003eGaming Features: HDMI 2.1, VRR, ALLM, 4K\/120fps\u003c\/li\u003e\n\u003cli data-section-id=\"3fawzh\" data-start=\"2456\" data-end=\"2501\"\u003eConnectivity: HDMI, USB, Bluetooth, Wi-Fi\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":57232221176185,"sku":"103449","price":1499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/6212\/2902\/files\/k55xr8apu.jpg?v=1778245919","url":"https:\/\/pjwelectrics.com\/products\/sony-k55xr8apu-bravia-8-55-oled-4k-hdr-smart-tv-xr-processor-google-tv","provider":"PJW Electrics","version":"1.0","type":"link"}